The GSMA-led Wholesale Application Community (WAC) says mobile ad opportunities for brands and developers are part of its long-term strategy, despite not figuring in its launch next year.
As the Wholesale Applications Community takes steps to form in July, widget companies like Snac are hoping to see operators embrace widgets as another way to drive data traffic, said Snac CEO Mark Caron.
Operator driven mobile platform will appear at Verizon, Orange and SKT
The Wholesale Applications Community (WAC), announced at the Mobile World Congress in Barcelona earlier this year, will be based in London, according to Computing.co.uk.
When the Wholesale Applications Community (WAC) was announced by most of the world's largest cellcos at this year's Mobile World Congress, it represented the most aggressive carrier fightback to date against the open web and the bitpipe role.
Mobile operators face a number of game-changing challenges, including an explosion in data usage, as handset vendors corner the market for applications. Plans to deal with these issues could prove to be a boon for consumers, but also stand a chance of annoying them.
The Wholesale Applications Community hopes to be ready for business in February 2011, Tim Raby, the group's acting chief executive, has said.
It was recently announced that the Wholesale Applications Community will go live in February 2011, with developers being given access by the end of this year.
The launch of a Wholesale Applications Community (WAC) will not affect Apple's position in the market, it has been claimed.
The Wireless Application Community reveals its plans to insert the carrier back to into application value chain but without usurping control over the mobile data experience.
